Our Mission
A platform as a service
that delivers accurate, automated, on-demand actionable insights and behavioural analysis ensuring optimised spend, higher engagement and maximum retention generating sustained value and significant cost savings for recurring revenue businesses.
Our ‘Subscription Insights’ platform supports 4 key business drivers:
Why us
Subscription based businesses
More and more businesses have moved to a Subscription Revenue based business model to drive profitability and improve customer retention. At Subs Insights, we have been working with subscription businesses since 2013. It coincided with the start of what is now commonly known as the ‘Subscription Economy’. Most businesses have mastered the subscription management and fulfilment space through marketing automation, implementing subscription management products and physical and digital fulfilment systems. However, the challenge is truly knowing your subscribers. This drives the need for ‘Transactional’ and ‘Behavioural’ information to understand the real drivers that influence decision making for a subscription business. Transactional information comes from subscription data. Behavioural information comes from engagement data analysis that drives customer retention and churn.
The challenges
In our experience, ‘Subscription Insights’ that satisfy the three key business needs from a data perspective - accuracy, automation and on-demand remain elusive. There is still a huge prevalence of subscription reporting using data from a multitude of disjointed sources, Excel spreadsheets or other non-automated methods. This often leads to less accurate data, time consuming manual processing and lack of on-demand availability. This directly impacts the ability to make truly informed, data driven business decisions.
Having accurate, automated and on-demand “Subscription Insights" is mission critical for your business. This is where we, at Subs Insights, can help you. We have worked with a number of global businesses and have a successful track record of delivering data-driven decision making capability using our unique subscription insights platform.
Our proposition
We provide a quick to implement platform that satisfies the three key business needs – accuracy, automation and on-demand subscription insights. We have built this utilising our experience and best practice that we have learnt and refined over several years. We pride ourselves in building long lasting partnerships with marketing and financial planning stakeholders.
Our partnership with you begins with business analysis - getting an understanding of your business model and your drivers. We help you choose from a set of ready-made subscription lifecycle metrics built into our platform. Based on our best practice experience, these are the most common leading, current and lagging performance indicators for a subscription business. We also help you define bespoke metrics specific to your business. We have developed a methodology based on an 'engagement matrix' that helps you define behavioural metrics. The end result of this analysis is the creation of a prioritised data insights delivery roadmap using weighted business and delivery drivers that we help you define. We are focussed on assisting stakeholders shorten the subscription metrics definition timescales. We pride ourselves in helping stakeholders identify data challenges using our platforms’ built-in data governance.
Our delivery methodology
Our delivery process starts with a detailed assessment of your data sources for data quality and connectivity that helps us formulate the most efficient and effective data integration and Extract, Transform and Load (ETL) solution. Traditionally data insights projects have been using the linear ‘waterfall’ delivery model as these projects were deemed difficult to deliver using the more modern methodologies. However, we have fine-tuned our delivery methodology to incorporate the agile and iterative delivery methodology. We deliver smaller chunks of functionality at more frequent intervals rather than trying to use a big bang approach which is the most common cause of slow and long-drawn-out delivery timescales. Our methodology provides significant business value and RoI faster by delivering a working system in much shorter timescales and at regular intervals. Our methodology also provides businesses the flexibility to incorporate changes and reprioritise delivery based on their changing business needs much quicker than traditional approaches. This ensures that businesses can have a subscription insights dashboard up and running with key metrics within four to six weeks of engagement.
Contact us
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